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SEO Case Study: Microsites - The Who Clothing PDF Print E-mail
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Background

Huckleberry's Menswear, an existing client at LAS Design came to us again to take their online presence forward in 2008. Having gone through ideas at a meeting between the two company's, LAS Design was able to advise on a plan of action. What was made clear by Huckleberrys Menswear is that one of their new brands, "The Who Clothing" had to be on the first page of SERP's for the indicated term.


Due to the success of previous SEO campaigns with LAS Design, it was fealt by the Huckleberrys that LAS Design were the company best equipped for this online marketing programme.
Approach

The approach that was needed to increase the visibility of Huckleberry's Menswear new brands on search engines involved a number of proven techniques, for further information read our SEO Checklist for Website Owners. SEO recommendations were suggested including changes to the Page Title, Meta Tags, Heading, ALT and Title tags were provided in order of priority. Internal and external linking also provided a major opportunity for link exchanges and Online Marketing.

Solution

Following a professional consulting process, our SEO Exposure - Business Package was recommended, which included the setting up of 2 micro sites revolving around targetted key phrases. In addition, the utilisation of optimised Title, Description and Heading tags and improved body content would put Huckleberry's new microsites into the top 10 results for the terms Huckleberry's Menswear considered to be of importance. The Results were very impressive.

Results

The SEO Results – 2 days after launching the new "The Who Clothing" microsite, the website achieved phenominal results by catapulting its way to page one on a Google SERP.

Sample statistics include:

* Google – rank for "The Who Clothing" rises from 0 to No. 8 out of 7.3 million website competitors

Google
Google Results - The Who Clothing    
Google Results - The Who Clothing

(Measurements taken on 10th March 2008)

 
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