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Pay Per Click
Pay Per Click - PPC PDF Print E-mail

What is Pay Per Click (PPC)?

Pay Per Click, also known as PPC, is an Online Marketing / Advertising process, whereby you invest in a targeted advert campaign on a high traffic generating website. PPC is based on click through, the amount of people who click on your advert to go to your desired web page or website, in order to increase traffic to your desired location.

If you're looking to drive immediate traffic to your existing website or your website is brand new, a pay per click (PPC) campaign can give you an immediate boost in targeted traffic. The beauty with PPC is that you set your daily budget and how much you are willing to pay for clicks or impressions (the number of times your advert is shown). The aim of the game is to increase conversion rate of how many people click on your advert. Thus increasing the effectiveness of your Online Marketing investment.

PPC advertising methods include per-click advertising networks, search engines, and affiliate programs. PPC fits perfectly with other Online Marketing strategies like SEO, SMM and Email marketing, which ensures you're marketing online, reaches all of your possible target audience.

At Young Cow we have extensive experience of using the top PPC Networks including Google Adwords and Facebook Advertising.

How would adding more customers to your business online impact you? Call now on 01902 213326 to start receiving more customers.


Google Adwords

With Google Adwords you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs.

Facebook Advertising

If you want to litterally reach millions of people with an ultra targetted marketing campaign, Facebook Advertising is probably the best to get the most of out of your budget. In the UK alone there are approx 26 million people registered, world wide the membership is approx 800 million. How would a share of that market benefit you?

Call now
01902 213326.

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