What is Pay Per Click?

Pay Per Click, also known as PPC, is an online marketing/advertising payment process, whereby payments are based on click throughs to increase traffic to your website. PPC advertising methods include per-click advertising networks, search engines, and affiliate programs.

At LAS Design we have experience of using and integrating the following Google Products into CMS websites and ecommerce websites to enhance your Online presense;

Google Adwords

With Google AdWords you can reach people when they are actively looking for your products and services. That means you receive targeted visitors and customers. Cost-per-click pricing means you only pay when people click on your ad and it is easy to control costs.

Google Analytics

Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.

The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives and create higher-converting websites. Google Analytics is free to all advertisers, publishers and site owners.

Google Checkout

Sell more, spend less: Google Checkout is a new way to accept payments for your online store that helps you achieve both.

	More leads. Shoppers who see the Google Checkout badge on your AdWords ads will know shopping is fast and secure.
	More conversions. A fast, secure checkout process means shoppers are more likely to complete purchases with you.
	Free transaction processing. Process sales through Google Checkout for free until the end of 2007.
	Free fraud protection. Our fraud prevention tools stop invalid orders from reaching you. And our payment guarantee policy helps protect you from chargebacks

Google Maps

Attract local customers searching for what you offer.
Where do people look for local businesses like yours? Online. AdWords delivers your message across Google and our advertising network.

Choose when and how your business is featured.
With AdWords, you pick keywords that describe your business. When users search for those keywords on Google Maps, your ads are eligible to appear directly on the map along with an image related to your business.

Google Products

Google Base is a place where you can easily submit all types of online and offline content, which is searchable on Google (if your content isn't online yet, we'll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on your items' relevance, users may find them in their results for searches on Google Product Search and even the main Google web search.