There's a new psychology to how people buy, which means the buying process has changed..!

We were recently approached just before Christmas by one of our existing customers, Keep Focus Security Services Ltd, their brief was we want to be very competitive online for a number of key phrases in the security industry and we want to be in the top 10 on the first page of Google for our main key phrases. We were more than happy to help because we love challenge. The first steps were for us to perform our SEO report, which allows us to analyse and investgigate a companys industry and competition online so that we're versed on what effort would be needed to get great results.

Again ecommerce bucks the trend of doom and gloom of the resession. If theres one thing we always advise clients at LAS Design is that if you have a company that you can either sell your products online or increase enquiries or leads through having a professional website, then really you shoud have been online yesterday or updated your website with all the features you will need to get the most out of your website online! Yesterday the BBC released another article confirming what we already see with our clients who trade online. The figures are still good and are on the up at Christmas 2008.

Is your website setup and ready to offer visually impaired and disabled users the ability to shop online on your website?

Its a good question to ask, because im sure for at least 50% of you who currently trade online, you do not offer much in the way of supporting accessiblity on your websites and limit your own ability to tap into this market and open up your customer base.

New guidelines have been released by the W3C to help websites become more accessible for older and disabled people.

Following these guidelines will help make your website content more accessible for users in general.

The guidelines look at text, images, Audio and Video on the websites.

To help with your online marketing it's key when embarking on a Search Engine Optimisation program to exchange links between websites. A link from one website, A, to another website, B, is almost like a vote in the eyes of search engines.

So you might also start to think "well if thats the case im going to get as many links to my website as possible, because hey thats how presidents and prime minsters win elections, right..?"

Well with exchanging links online this is slightly different. One rule to remeber before you setout on your quest to get hundreads of links, remember quality is better than quantity. For example if you were offered a link exchange from BBC.co.uk or 888.com. You would take the BBc link right? Well the not so obvious answer here is yes i would take the BBC link and run. The reason why you would do this is because the BBC website is a huge website filled with a wealth of pages that spams over a decade. Search Engines have been scanning the BBC website for years and many people have been linking to articles on their website for years and because of this the BBC website ranks very highly and holds a lot of weight with Search Engines.

With more talk of markets worsening, and the UK government talking about pumping up to £500 billion into the economy to bail out banks and other related institutions times seem pretty dier. What will come next or better yet what's going to happen if after all these bailouts, things continue to go downwards?!?

Im not sure about you but where ever theres bad news theres always some good and where ever there seems to be no hope theres opportunity. Its on this note I want to focus your thoughts to making the most out of your website online in these financially worrying times.